Radio Abeokuta, a Web site dedicated to the promotion of the Yoruba language and culture in Nigeria, recently started carrying video news stories from Reuters Group PLC. It didn't conduct a word of negotiations with the British news giant. It simply filled out a form on the Reuters Web site. So did a news site in the Slovak Republic and an American political blog called Wizbang, among more than 120 others. This simple transaction, which has big implications for the media business, was made courtesy of a small Cambridge, Mass.,...